With little warning, Kaiser Chiefs released their new album, The Future is Medieval, on Friday. The title is something of a misnomer, though. While the album is perhaps a tantalizing glimpse into the future of music marketing, it is 
hardly medieval.
The revolutionary aspect of the release is that it is completely customizable for fans. For ?7.50, fans signing onto the band’s official website can listen to 20 new tracks by the band, select their 10 favorites, place them in whatever sequence they please and design their own album cover. Participating fans then get their own web page to sell their version of the album. For every copy their page sells, the fans receive ?1.
Lead singer/percussionist Rick Wilson told the NME, "Is it the future of music? We can’t tell you that. If people want to compare it to Radiohead, that's their business. But we hope it might be a catalyst for other people to try similar things. Mix it up a bit.”
The Future is Medieval track choices:
“Back in December”
“Can't Mind My Own Business”
“Child of the Jago”
“Coming up for Air”
“Cousin in the Bronx”
“Dead or in Serious Trouble”
“Fly on the Wall”
“Heard It Break”
“I Dare You”
“If You Will Have Me”
“Little Shocks”
“Long Way from Celebrating”
“Man on Mars”
“My Place is Here”
“Out of Focus”
“Problem Solved”
“Saying Something”
“Starts with Nothing”
“Things Change”
No comments:
Post a Comment